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• To be humble, tolerant and helpful,

• Flexible, fast and situational considering the priorities,

• Comply with legal and ethical rules,

• Use time and opportunities, correctly and effectively, not to waste,

• Aim for continuous improvement and improvement by setting measurable and achievable targets,

• Considerhuman psychology, but using scientific methods and objective data,

• Customer, Employee, Shareholder and Supplier-oriented,

• Efficient use of technology to facilitate, speed up and make smarter business,

• Fair, honest, respectful of religious beliefs and differences,